OUR VALUES

We are focused on helping organizations optimize their marketing dollars by creating optimized marketing operations, powerful content & campaigns, smart advertising plans, and custom digital experiences

  • SPEED: We learn, make decisions, and make changes with speed. We are nimble by nature and thoughtful by experience. We believe speed is a competitive advantage for our clients.

  • SIMPLICITY: We believe in the elegance of simple solutions. We solve complex problems methodically, with solid foundations and continuous testing.

  • TRANSPARENCY: No tricks, no hidden agendas, and no information asymmetry with us. We are here to create value and are be proud of the results and the ecosystems we create.

  • TEAMWORK: We believe in the power of well-designed teams. Aligning subject matter experts and functional innovators around common goals allows us to have uniquely powerful teams.

Our Team

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Monica Lee, Founder & CEO

With over 20 years of experience advising companies in business and marketing strategy, Monica is an expert in crafting customized strategies and creating original marketing campaigns. Her plans are always right-sized for the company’s stage and are focused on results.

Monica has worked with leading companies including ESPN/Disney, Bluemercury, WeddingWire, Interfolio, Spotluck/Play Octopus, Veluxe, Bain & Company, among others. Monica has a Bachelor’s of Commerce in Finance and International Business from the University of British Columbia and an MBA from Harvard Business School.