On-Demand CMO Services
Undoubtedly, some of the most critical activities for a new startup are marketing-related: articulating the brand identity, setting up a go-to-market strategy, structuring marketing operations/tech/processes and identifying key marketing goals and metrics.
Experienced and effective marketing leaders are rare and expensive. Due to budgets, companies often are limited to hiring junior marketing specialists and/or a marketing agency to deliver on the strategy and tactical execution. Unfortunately, this doesn't work. Marketing strategy and tactical execution needs to be owned intimately by management team.
681 Marketing Studio's ON-DEMAND CMO service is different than others currently available in the market. With us, you will have a true marketing leader with broad experience as part of your management team, fully committed to your vision at a cost you control.
Brand Identity
Developing a cohesive brand identity is a critical first step for all marketing strategy. Without it, your marketing will not be consistent nor scalable. Think of it "marching orders" for your marketing and design teams.
After 4-8 sessions, we will deliver a comprehensive brand style guide that includes strategy, positioning, tone & voice, and all visual components needed to guide your marketing efforts.
Marketing Operations
Marketing technology (Martech) is central to having a efficient and effective marketing function. It helps automate digital marketing processes, measure impact of campaigns and optimize resources. Martech makes up around 30% of CMO budgets and identifying the most important platforms depends on stage and goals.
Our Martech assessment will identify platforms to prioritize, taxonomy and tag recommendations, as well as the development of a management dashboard.
Go-to-Market Strategy
As you are introducing a new product or service, the last thing you want to do is waste time, resources or forget a critical initiative. A well-researched and well-crafted GTM plan will provide a roadmap for your troops.
After 8-12 weeks of intensive collaboration with your management, sales and product teams, we deliver a comprehensive Go-To-Market plan that includes tactics, timing and resources required.
Other Services
Marketing Advisory retainer services: Have your own marketing expert to bounce marketing questions and ideas at any time (on a scheduled weekly or monthly basis). Ideal for new CMOs or CEOs overseeing marketing.
Marketing Strategy Workshops: We facilitate strategic and tactical workshops for management teams answering critical marketing challenges.